People often ask, "To stay ahead of the fragrance trend, should I choose niche perfumes? After all, they're both expensive and fashionable." Here are a few rules for choosing a perfume:
Choose a scent you love, not your friend's, your partner's, or what you see in an advertisement. The scent that truly belongs to you is one that brings you joy and pleasure.
To broaden your fragrance horizons, explore different segments such as the mass market, premium market, select market, and niche market. This will help you understand and experience the differences between them and ultimately determine your own preferences.
Niche perfumes are sometimes so unique that the brain can't immediately grasp how to react, so many people might opt for classic perfumes and classic perfume brands, such as Dior and Chanel.
As for "expensive," certain curated collections of perfumes sometimes sound more appealing because the brain and inner aesthetic are drawn to their presentation, packaging, and the unique scents and ingredients that may not be found in other products.
Choosing a perfume is primarily an emotional choice. The state of mind at the time of purchase is crucial: if a person is in a good mood and willing to spend money, then the perfume will also evoke feelings of pleasure.
Based on these rules, it's clear that even in the most expensive perfume boutiques, one can still find pricey fragrances, thanks to their exceptional service, stunningly rare scents, and extensive selection. Indulge in a fragrant feast!
The perception of something as "expensive" depends entirely on associative and olfactory memory. For example, if someone smells a perfume in a boutique priced at 30,000 rupees, they might consider it expensive, while for others, a perfume priced at 5,000 rupees would be considered expensive.
The same applies to smelling someone else's perfume. When we see a person, our brain automatically categorizes them; noticing their scent, we infer their financial status. Therefore, when we smell that perfume on someone else, the same perception will be imprinted on others.
Sometimes, this illusion disappears suddenly: in a store, people find a perfume they previously considered "expensive" is actually much affordable than expected. This shows that choosing perfume should not be based on price, but rather on personal preference and the emotional experience it evokes, because price is a relative value and often unrelated to the quality of the perfume. Of course, this only applies to genuine perfumes.
When exploring fragrances, it's also helpful to discover brands that creatively interpret luxury perfumes in their own unique way. At Flairosa.in, the approach is simple: capture the essence of iconic international fragrances and transform them into signature compositions that are both luxurious and individual.
For example, the elegant depth found in Tam Dao, the style aromas reflected in Monarch. Fresher, breezier profiles—like the timeless Light Blue vibe—come alive in Ocean, and the warm, shaded sophistication associated with Ombre Nomad type notes is recreated through Nombre.
Each fragrance is crafted to give a familiar luxury impression at an affordable price, yet carries its own identity, allowing wearers to enjoy refinement without feeling restricted to any single brand.
